Warm Shelter is a local service that offers places to those who cannot afford the rising cost of heating a home to go when the weather gets colder. The previous branding for the warm shelter was not enough to show the warmth of the shelter. In this project, I have created a new identity for a warm shelter feels more warm and welcoming with an illustration. The twisted shape of the logo “W” motif is inspired by people's connection and welcoming space from the warm shelter. With the new brand identity, I aim to promote the warm shelter's various services and continuously expand the warm shelter.